Victoria Beckham's fashion empire has finally achieved profitability after 15 years since its launch.

 

Victoria Beckham's fashion and beauty empire, launched in 2008, has faced significant financial losses totaling over £66 million. 

However, there has been a notable shift as Victoria recently recorded a profit for the first time in 15 years. This turnaround is attributed to the remarkable popularity of specific products and a well-executed social media strategy.

One of the key contributors to this success is an £890 clutch bag, which has garnered substantial demand. 

Additionally, a £30 eyeliner has also played a significant role in driving profits. The carefully planned social media strategy, particularly featuring makeup tutorial videos on TikTok, has been instrumental in reaching millions of potential customers.

Victoria Beckham, who is 49 years old and formerly known as a member of the Spice Girls, is reportedly delighted with this financial turnaround. 

The latest financial accounts reveal a profit of £200,000 in 2022, marking a significant achievement for her business.

The success can be largely attributed to the high demand for her accessories, especially the chain pouch clutch bag introduced last year.

 This bag is available in various colors and is priced at £890, with specialized versions reaching up to £1,550.

Furthermore, Victoria's beauty venture, which began in 2019, has also been a substantial triumph. The satin kajal eyeliner, priced at £30 and available in 16 colors, has sold rapidly, leading to challenges in meeting the high demand.

Social media platforms such as TikTok and Instagram have played a crucial role in showcasing the products and demonstrating their application. 

Posts on these platforms have been influential in attracting potential buyers and driving sales.

A close source to Victoria expressed her happiness at the successful turnaround of the business that she initially launched in 2008 with a small collection of dresses.

 This achievement holds special significance for Victoria as she is about to turn 50 in April next year. The friend mentioned to the Mail "It feels like two special milestones have come together.

 Victoria is just so happy."