Ed Shejson's wife, Cherry Seaborn, establishes her own business,gainknowledgeall.blogspot.com

 

Ed Sheeran's wife, Cherry Seaborn, has ventured into the business world, marking an expansion of the Sheeran family's business endeavors.

 Cherry, who has been a steadfast support to the singer through various phases of life while shying away from the limelight, has now stepped out of Ed's shadow to establish her own company.

As per reports from The Sun, Cherry, who previously worked in the global financial business, has officially registered the retail brand "Babes In Armour" at Companies House.

 The brand, as indicated in the documents filed by Cherry, is set to offer a range of products spanning from pregnancy clothes to knickers and toiletries.

Notably, Cherry and Ed welcomed their first daughter, Lyra, in August 2020, followed by the birth of their second daughter, Jupiter, in May of the subsequent year. 

This experience as a mother will likely provide Cherry with valuable insights for her new business venture.

A source close to the couple shared insights into Cherry's independent career aspirations, stating that she is not driven by Ed's fame and has her own passions. 

The idea for "Babes In Armour" reportedly originated from Cherry and her friend, costume designer Jemima Penny, indicating that there are numerous potential directions for the brand.

The source further revealed that the name has been officially registered and that Cherry and her team are actively working on refining the details of their new business, expressing genuine excitement about the venture.

In terms of financial support for Cherry's new endeavor, Ed Sheeran is well-positioned to provide backing, as it was disclosed by The Sun last month that he paid himself a substantial sum of £30 million in the preceding year.